From the top down, Pitti Immagine and his staff fully believe in the concept of the modern trade fair as an event that is in a constant stage of renewal and development – indeed Pitti Immagine has recently expanded its scope to include other industries such as food and fragrance.
According to Pitti Immagine the trade fair must create clear and stimulating relationships involving the exhibitors, their collections and the buyers and public, by offering information, and knowledge.