The story of ADAX Courage - Curiosity - Endurance It was not exactly written in the stars that Eugen Silfen, who came to Denmark only 18 years old, would build what has become one of Denmark’s international design companies. With a small savings as his only investment capital, he founded ADAX in a basement in Copenhagen. He wanted to make better bags than the ones he saw in the stores. A combination of courage, curiosity and endurance is recurring factors in the success story of the company. Family - Talent - Creativity ADAX is a family-run business with a new generation influencing both design, sales and marketing activities. New bags, new innovative solutions, new designs and new partnerships are made every single day. Recently ADAX has collaborated with some of Scandinavia’s leading fashion designers including Stine Goya, Soulland and Carin Wester. Beauty - Challenges - Responsibility A controlled growth that does not compromise on the company’s core values combined with targeted social responsibility, are important benchmarks. Consideration and awareness towards the environment and the people involved in the production play an important role in the company. An ADAX motto could be “Keep it simple” with focus on quality, innovation and a bit of coincidence as Eugen Silfen puts it.

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