Its story starts during the Sixties, when Italian design and fashion were living a moment of great success.. In those revolutionary years, a young athlete and a young designer meet each other. The first one was a high jump champion, with a love for challenge printed in his DNA. While raising the bar at every international track and field meeting, he observed with great interest the College sweatshirts that his USA colleagues used to wear on the field. So he starts thinking how that sporty style, so cool even off track, can become even more cool in Italy. The other protagonist studied at Venezia Fine Arts College (Accademia di Belle Arti), specializing later in Industrial Design with the best Milanese and Italian professors. He became the ideal partner, the pragmatic soul for this new project and enterprise. This is how Meeting was created in Treviso, the very heart of the Made in Italy industry, a company capable of challenging the Americans on their same field, and then win. Coloured t-shirts and sweatshirts, soft fabrics, with a design and cut that model the body, valorizing its shapes. That’s how they conquered even a target of non-sporty people. The Made in Italy activewear, born from a challenge, becomes reality. A style that’s still trendy and in great expansion. As the years go by, Meeting Group’s innovation never stops, creating also a women’s “active” collection, giving a strong contribution in bringing the world of Ballet into women’s fashion design.

Press kit