JOY – THE NAME IS THE GAME JOY stands for pure joie de vivre and the "You only live once" generation! Every page puts the reader in a good mood and offers trend info and service galore. The JOY generation lives and loves each moment as it comes, wants to make the most of every second and come up with something new every time. Having fun and being happy are the top priorities! With personal life in a state of constant change, every detail is documented on social media platforms and shared with friends and the whole world. Every page of JOY is devoted to fulfilling these requirements. The original visual tonality, upbeat lifestyle topics, opulently presented beauty spreads and stylish fashion looks thrill all readers. The latest trends from Facebook, Instagram, Pinterest and the hottest blogger styles further make the magazine an interactive experience. With this concept JOY specifically addresses the needs of women to keep the spirits flying high. Full of style, full of JOY.

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