Met was created in 1997, after the meeting between Moreno Giuriato, owner of Italservices, specialised in producing and marketing international brands, and Gegè Schiena, that milestone of the 70s Italian jeans panorama and an important name in the casual wear sector, well-known for his product and style skills and as the founder of companies and inventor of internationally successful brands and lines - he was behind the historical brand Americanino and many others like: Avirex, Murphi & Nye, New York, Kingino. Met’s 10 years so far have been dedicated to research, innovation and change to grow naturally and continually in a market that doesn’t give you even one second to relax but, on the contrary, is more and difficult and demanding. Demanding over product and quality, but also over service, and that is the way the Group went to satisfy both the distribution chain and its customers. Met is a complete, casual women’s wear clothing line strongly characterised by that crafts and technology mix, but also in its choice of materials and manufacturing process. The brand’s real strongpoint is its supporting organisation, a resource and competence structure guaranteeing a high customer service level, considerable manufacturing flexibility and enabling its product to follow the continuing market changes.

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