Norton Motorcycles have been around longer than most, they began in the late 19th century and are still going strong today. Their apparel reflects their long motorcycling heritage and embodies the spirit of legendary bikers such as Steve McQueen, Clint Eastwood and Che Guevara. The collection is inspired by the great outdooors and the spirit of adventure that has been at the core of Norton's philosophy since the beginning. Uniting its true British heritage with the modern and technical advances of the textile world, the Norton voice comes into its own this season: the unique motorcycle brand revisits classic designs, defines and updates them for both its menswear and womenswear offerings. See the leather and cotton waxed pieces; the technical cordura jackets that come with water and windproof finishes; and the legendary images and slogans brought back from the archive that inspire and encapsulate that exhilarating spirit of speed, freedom and motorbikes. T-shirts and sweats boast the likes of “We’re Norton People” and “Go Fast Faster”. The autumnal tones of the traditional British countryside provide the palette with brown, garnet and mustard in the mix with blue. All are treated with heavy wash finishes and old garment dye processes to give that quintessential vintage feel.

Press kit