About
"Tovale+"
by the Fashion Designers Tovale & Nama Hasin
New studio located at Rothschild Boulevard in Tel Aviv
Tova Hasin, a unique fashion designer, autodidact, who in the early 80's began designing under the brand "Tovale" and became an israeli fashion icon from the first day.
Tovale is a unique person which makes her character an integral part of her designs. The fact that she didn't study fashion is actually her greatest advantage - without seasons, without organized collections, with unacceptable opening hours, Tovale is one of the few who waved the Israeli flag design, her work is her life and she creates like a true artist.
Inspiration and creativity burst inside from her, and come out without any filtering.
Besides the clothes, she designs and sells beautiful handmade bags, shoes, belts, furniture, lampshades, sculptures and more.
Naama, her first born daughter, was born in Tel Aviv in 1969, and completed studies in fashion design and hats in 'fIT New York'.
In 1998 she established a brand called "Tova'les" - women's clothing, and later girls clothing brand.
In 2012 the two joined together and opened the brand "Tovale+", in a new studio located on Rothschild street, Tel Aviv, and there they create spectacular items that paint the Israeli fashion world in color, humor and a lot of talent.
All of their designs are made of fine fabrics, which are imported from around the world.
Each outfit is unique, single, costume made and there is no equal like it. The fabric and the decorations are all made by hand and all works of arts.
Press kit